Disney+ Executive Kevin Mayer Joins TikTok as CEO — Lifestyle UG
Kevin Mayer will officially become CEO of TikTok and Chief Operating Officer of ByteDance on June 1st.
Kevin Mayer will step down as head of Disney’s streaming division and will be CEO of video-sharing sensation TikTok.
The app, owned by Chinese company Byte Dance, is very popular among teens and college students and has seen a huge surge in participation since the coronavirus epidemic began.
A loft living in the entertainment
It is not the first time the Kevin Mayer has made the risky leap from the family entertainment company Disney to the young streaming disruptor TikTok.
Mayer, who began his career in business development at Disney, left the healthy brand in 2000 as CEO of Playboy.com before returning to Disney.
Last fall, Mayer made waves in the entertainment world, launching Disney +.
When Disney CEO Bob Iger stepped down in February, many thought the Mayer would be the most logical choice for a successor, but the position eventually went to Robert Chappec, head of Disney theme parks and consumer products.
The apparent snooping led to speculation that the Mayer would leave Disney.
TikTok strategic Hire
Go to website: https://lifestyleug.com/disney-executive-kevin-mayer-tiktok-ceo/
Originally published at https://lifestyleug.com on May 21, 2020.
